Journey IQ: Cross-Device Analytics (CDA) integrates with the Adobe Experience Platform Identity Service, utilizing the Device Graph to identify how devices map to people. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables; Using the Attribution IQ Panel; Using different Attribution IQ models with segments;. If the Marketing Channel Detail is blank in the source report suite, this results in a blank channel. Google Analytics vs Adobe Analytics - Both Google Analytics and Adobe Analytics have their pros and cons and it’s difficult to decide which tool is best for your organization. User. Create segments by designating a specific point in a chosen. Segment comparison panel: The core feature in Segment IQ. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Attribution IQ vs Marketing Channel - NONE issue. Developer. Note: The “Adobe Analytics Component Editor for Google Sheets” is now called “Adobe Analytics Component Manager for Google Sheets”. ex. Attribution IQ is available for all customers on the Adobe Analytics Ultimate, Prime, Select and Foundation SKUs. js). There could be gaps in technical support. Attribution IQ has increased implementation flexibility (i. In just a few clicks in the Adobe Analytics Extension in Adobe Experience Platform Launch, you can start tracking download links on your site (links that download non-browser files on your machine). Before Attribution IQ (i. Our demo of Attribution IQ runs in the Adobe Analytics production system. 30-90 minutes. This video demonstrates how to use Attribution IQ in Calculated Metrics. . Best Practice #1: Leverage Attribution IQ for controlled analysis. (Adobe's Analytics Product Manager) about this week and her understanding (as per the documentation) is that if you are. Adobe Analytics is a robust data analysis platform that collects data from multi-channel digital experiences that support the customer journey and provides tools for analyzing the data. Adobe Analytics enhances attribution by letting you: Define attribution beyond paid media: Any dimension, metric, channel or event can be applied to models (e. Transitioning from Google Analytics; Analytics Basics. Adobe Analytics - Attribution Add-on includes Data Workbench, including the Algorithmic Attribution feature. Check with one of the Admins, if they are unable to see Attribution IQ in Workspace, you can reach out to your Adobe Account Manager to check the contract for your company. Data Dictionary overview. To give you the most complete view, we will compare all three of them: GA4, GA360, and AA. The menu system in Adobe Analytics is listed here. Business requirements, data design, and data collection are. This video walks through how to setup Postman, an API client, to send Adobe Analytics 2. Follow the other. On the Select Master Report Suites page, select a template report suite. and give you useful channel insights. It lets you: Visualize the customer journey through your website or application. Solved: I'm in last touch channel report and brought over orders (to test), clicked on column settings but I'm not seeing Data setting to - 265229Journey IQ: Cross-Device Analytics (CDA) integrates with the Adobe Experience Platform Identity Service, utilizing the Device Graph to identify how devices map to people. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print; Report; Hello Everyone, Attribution IQ seems like a really cool feature. Classifications are a powerful way to add metadata – descriptive attributes – to your products, campaigns, pages, customers, and more. User. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. Real-time reporting in Adobe Analytics. 27. For your mobile app, the following implementation methods are available:. Our demo of Attribution IQ runs in the Adobe Analytics production system. Calculated metrics allow you to compare attribution models (for example, subtracting First Touch from Last Touch) to see the difference. This option will typically increase the attribution accuracy for events that happen early in the reporting period by accounting for interactions that occurred in. As it is if Direct or Internal Marketing channels are set not to Override Last-Touch Channel the model will increase the None channel. The Experience Cloud debugger lets you accomplish this. Define and measure conversion in multi-step processes to drive success to your mobile apps. For example: we have a generic impression event for form. Also learn the difference between traffic and conversion variables and how they relate to conversion events. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. Today we will discuss the steps to schedule a traffic spike in Analytics. Journey IQ is a set of customer journey measurement features to show customers moving between known and unknown and across channels. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. You can edit column settings for an individual column or for multiple columns simultaneously. By default, all Adobe Metrics will follow the Last Touch, so Marketing Channel (With Last Touch Metrics) and Last Touch Channel will be the same. Trevor Paulsen Product Manager, Adobe Analytics Marketing Attribution. 5. For more information, please see the documentation. Custom look-back windows let you to expand the attribution window beyond the reporting range (up to a maximum of 90 days), and applies to each conversion in the reporting range. Segments are based on a Visitor, Visit, and Hit level hierarchy using a nested container model. Our system is highly scalable (it operates on millions of customer journeys), interactive (the user can change the parameters and get updated results. Filters provide more control over what rows of data are shared in a freeform table. And so that’s what I want to. Visual IQ. Attribution IQ has increased implementation flexibility (i. These revised practices enable clear and controlled lookback windows with Attribution IQ and with Customer Journey Analytics. Replies. See how each model is impacting any dimension using Bar Charts, Venn diagrams, Histograms, Scatter Plots, and even a Flow Diagram. Our demo of Attribution IQ runs in the Adobe Analytics production system. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Remember when in doubt, just simply right click. k. Admin. It includes setting up an Adobe I/O integration (NOTE: you need to be a system admin in Experience Cloud to set this up), where to find your global company ID, and more. In this video, I’m going to show you how you. The menu system in Adobe Analytics is listed here. Sending an s. Transcript. Attribution IQ comprises the following features: Attribution panel: Take any dimension and metric,. In this video it is shown that Orders can have different attribution models. Custom look-back windows let you to expand the attribution window beyond the reporting range (up to a maximum of 90 days), and applies to each conversion in the reporting range. Whether you’re tackling common business questions or diving into complex analyses, this comprehensive playbook looks at a range of use-cases. I’m product manager for Adobe Analytics. Each of the top comparison tables show a difference score that is calculated by several statistical tests depending on the comparison being made;however, no matter which test is used, the difference score is shown as a value between 0 and 1. This feature is designed to make the analysis of vast amounts of data more accessible and user-friendly. Analytics for Target, A4T is the integration between Adobe Analytics and Adobe Target, where you can use Analytics to analyze Target results. Adobe Analytics Feature Notes on support; Anomaly detection: Full Support: Attribution IQ: Full Support: Calculated metrics: Full Support. This session is for. Automatically uncover key characteristics of the segments that are driving your company’s KPIs. Date comparisons are an easy way to add depth your current Analysis Workspace tables, and will help you easily put your current data in perspective to historical performance. Adobe Analytics enhances attribution by letting you: Define attribution beyond paid media: Any dimension, metric, channel or event can be applied to models. Now, we can travel “ back in time ” with confidence and use the power of our trusty time machine (a. io) to make API requests which include calculated metrics with a non-default attribution model. To evaluate accurate Activity Impressions and Activity Conversions metrics in Analysis Workspace, ensure that both metrics have Same Touch attribution models applied. Attribution IQ allows you to compare the results of different attribution models and see how each model assigns credit to different marketing channels. Business. Rather, these metrics use only the values that are passed over via the image requests themselves (or values that are captured via Adobe Analytics processing rules). 0 in web analytics and mobile app analytics. How can I leverage Adobe Analytics' Attribution IQ to compare different attribution models side by side, analyze credit assignment to various marketing channels based on the chosen model, and better understand the relative impact of different channels on my success metrics? Solved! Go to Solution. As our implementation relies heavy on calculated metrics, this is a big limitation to us. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Users who viewed custom attribution marketing channel reports were confused with the ‘last touch’ label, as ‘last touch’ is not accurate with custom. Check with one of the Admins, if they are unable to see Attribution IQ in Workspace, you can reach out to your Adobe Account Manager to check the contract for your company. See the Journey IQ: Cross-Device Analytics Spark page to learn more about the capabilities and features of Cross-Device Analytics. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. This results in being able to do analysis on people, not. Transcript. User. As a reminder the Classification Rule Builder is meant to help you create automatic and rule-based classifications that can be applied across multiple variables and multiple report suites. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. internal search), not just marketing campaigns. Watch video tutorials for Adobe Analytics and learn how to. Options include Linear, Logarithmic, Exponential, Power, Quadratic, and Moving Averages. First, be sure to check out the Attribution IQ features that will help take your marketing attribution. . Transitioning from Google Analytics; Analytics Basics. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. The purpose of this step is to validate your hypotheses. Turn insights to action. Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Marketing Channels are a valuable and powerful feature of Adobe Analytics. Freeform table : Dimension- Last touch channel, Metric- order // Result: natural search - 12,378 2. We upped our spend on specific keywords as a result and achieved a 56% increase in up-sells. . By helping you to understand how different interactions effect. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. Our system is highly scalable (it operates on millions of customer journeys), interactive (the user can change the parameters and get updated results. Level 2 11-10-2018 01:46 PDT. Cohort Analysis in Analysis Workspace; Understand your data–Cohort Tables;. Mark as New; Follow;. Tip: When given the option and whenever possible, we recommend sticking with Adobe Analytics Marketing Channel setup. 2. The intent is to assist the user in finding areas of focus or opportunities for additional analysis much more quickly than would otherwise be possible. Adobe Analytics users need access to just the right data. Attribution IQ provides several attribution models, including first touch, last touch, linear, time decay, and custom models. Today, we will dive into the world of AAVA, explaining its features, benefits, and how it. We noticed that it is not possible to apply the new Attribution IQ features on a calculated metric. product manager for Adobe Analytics and today I’m excited to show and share with you an overview of the great new settings and features we’ve added to the cohort table and. Segment IQ, part of Analysis Workspace in Adobe Analytics, simplifies this analysis by examining any two Analytics segments across all of your dimensions and metrics to automatically discover their most statistically significant. Fully-processed, finalized data that is used for pulling large data exports. _id and the Analytics source. Internal Site Search. g. ) Attribution IQ uses a processing-time visit definition except when used in a report-time processing virtual report suite. In the data table, right-click a line item and select Breakdown >. Admin. The 100% stacked visualization setting further helps to quickly see how each part contributes to the whole, in terms of a % value instead of a raw value. In this work, we propose a game theoretic attribution model that can be computed at query-time. Adobe Analytics provides three separate channel detail dimensions just as they provide three channel dimensions: first touch, last touch, and marketing channel detail. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ;. If there are unsaved changes, you are prompted to save your project. The Present. Cohort Analysis in Analysis Workspace; Understand your data–Cohort Tables;. Jennifer and I did some tests on segments to see where the Attribution - 620144 Journey IQ is a set of customer journey measurement features to show customers moving between known and unknown and across channels. Seconds - 10 minutes. 241. 0. Get the most out of Adobe Analytics. We are really excited to unveil a new tool in analysis workspace called Data Dictionary. that if you put an “Exclude Hit” Segment on top of a VRS and use Attribution iQ or Flow Reports, the excluded Hits come right back). You will learn how to see what is firing on different pages, load friendly names of variables, and export results for. Sign In. Adobe Analytics tools that do not support Attribution IQ Any tools that do not support the Analytics 2. An explanation of the parameters within the OVER() function can be found in the window functions section. e. Adobe Analytics helps you piece together digital data to capture a richer customer story you can quickly act on. For Customer Journey Analytics, having. I’ll cover how attribution IQ from Adobe Analytics helps me understand that impact of touchpoints and users’ journeys. Created for: Beginner. For example: we have a generic impression event for form. Adobe Analytics. Mark as New;. Compare different attribution models side by side. Partially-processed hit data available within seconds of collection. 0. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Prepare your data. This is because I feel that the recently added Attribution IQ functionality is fundamentally changing how I have always thought about where and how Adobe performs attribution. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ;. Transcript Each attribution model. In this work, we propose a game theoretic attribution model that can be computed at query-time. The current guidance regarding Marketing Channel implementation was formulated at a time when neither Attribution IQ nor Customer Journey Analytics existed. Using the drag-and-drop browser interface, you can craft your analysis, add visualizations to bring data to life, curate a dataset, and share and schedule projects with anyone you choose. emilies89227955. Drag, drop, and rearrange funnel steps (touchpoints) Mix and match values from different dimensions and metrics. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. I was able to create an attribution panel within workspace, but I'm still wondering:To open the Calculated Metrics Builder, use the top navigation to click → Components → Calculated Metrics → + Add. Analytics tutorials. Read the Attribution IQ tips and tricks guide. Beginner. There’s four main sections that should look familiar to you if you set up a. By helping you to understand how different interactions effect movement along the customer journey, attribution makes it easy prioritise the right content and channels. 1K. activity map, anomaly detection, attribution IQ, classifications, contribution analysis, data repair API, also licenses, media reporting, mobile acquisition. Latency. Adobe Analytics) to make data-driven decisions. Analysis Workspace: Click Analytics > Workspace, open a project and. Key Adobe Analytics capabilities are also being expanded to cover voice as well. Read real-world use cases of Experience Cloud products written by your peersFallout visualizations provide more options to build your fallout reports. As you do this, you should now add a step of considering which attribution model works best in. Requests can dynamically reference cells within your worksheet, and you can update and customize how Report Builder presents the data. Transcript. To specify the metric type when building a calculated metric: Select the gear icon next to the metric whose type you want to select. Attribution IQ in Freeform Tables - YouTube. Support for multi-valued variables in Attribution IQ. Hover over the column you want to. Calculated Metrics now support any of ten rules-based attribution models. e. Multiple rules-based and algorithmic approaches to attribution offer robust analysis of customer behavior, providing a best-fit model per channel based on your customers’ actual interaction patterns. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Fallout visualizations let you: Perform side-by-side comparisons of two different filters in the same report. Adobe Analytics. Attribution IQ with Marketing Channels - Best Practices. 1. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. Segment templates, as signified by the Adobe icon: To create a segment of this type, you have 2 options. internal search), not just marketing campaigns. User. Now, we can travel “ back in time ” with confidence and use the power of our trusty time machine (a. The Attribution Panel is a great starting point for more sophisticated. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. In contrast, metrics contain numeric values that tie to a dimension. Compare different attribution models side by side. In the case of an eVar or a campaign variable, the last value will always receive credit in the standard attribution model. Everyone needs to collect digital data, analyse it and curate real-time insights across teams. In the modal popup, make sure ‘Blank Project’ is selected, then. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsThe Algorithmic Attribution model in Analysis Workspace uses statistical techniques to dynamically determine the optimal allocation of credit for the selected metric. They will not interfere with any. Hi, this is Jen Lasser with Adobe Analytics product management. Go to Components > Segments, then click + Add. Adobe Analytics and attribution. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Adobe Analytics overview. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. So, there’s a lot here. Hi ashokk260187 ,. Our demo of Attribution IQ runs in the Adobe Analytics production system. 単純にディメンションと指標をかけあわせてレポートするだけでも便利なのですが、場合によっては評価. Transcript. Views. Attribution IQ allows you to compare the results of different attribution models and see how each model assigns credit to different marketing channels. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. The ‘equals any of’ and ‘does not equal any of’ segment operators can be used to filter to a list of specific items, instead of using multiple OR statements or ‘contains any of’. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. G2 Rank: 4. At that time, Reports & Analytics and all of its reports and schedules will stop working. Workspace / Custom Set Home Screen (Adobe Analytics) Adobe Analytics doesn’t presume to create a pre-built report for all users to see on login. In this case, you would then use the “Inverse J-shaped” attribution model to test this hypothesis. Hi, reading the Attribution IQ in the Adobe Experience Cloud help, it is mentioning Display Impressions as a touch point which can be included in an attribution model. We noticed that it is not possible to apply the new Attribution IQ features on a calculated metric. Hi this is Jen Lasser with Adobe Analytics Product Management. ”. you’re going to want to put into the configuration of Adobe Analytics extension, so I’m going to configure, and I’m going to collapse that. Remember that GA’s model is only called “Enhanced” because there used to be only “Standard” GA E-Commerce, which simply means tracking nothing but “Transactions” (Orders). Using these operators instead of ‘contains any of’ will help improve query speed as well. and then it’s done. At that time, Reports & Analytics and all of its reports and schedules will stop working. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Whether it be whitepapers, manuals, audio or video files, or a host of other possibilities, you may have. Experience LeagueIt was a pleasure working with you and I'm glad we sorted out the issue. 0 in web analytics and mobile app analytics. in Adobe Analytics that identifies the site name/app name will allow for segmenting, troubleshooting, virtual report suite creation, etc. See how each model is impacting any dimension using Bar Charts, Venn diagrams, Histograms, Scatter Plots, and even a Flow Diagram. In this. Apply attribution to a metric: Use a non-default attribution on any metric in a project. Is that possible at all? I thought only actual Clicks throughout the visitor journey can be captured and attributed. Use a Dynamic Yield Custom Code campaign to populate the list variable from the data layer and then trigger an Adobe Analytics s. The tracking server is the hostname in the beacon, so that’s easy to find. Transcript. Analytics tutorials. It enables you to measure each touch point in a customer’s journey, even across channels. “Visitors coming to our site from search engines were 3 times more likely to up-sell than everyone else. It’s a platform commonly used by marketers and business analysts for business analytics purposes. The concept of attribution in Adobe Analytics requires two components: Attribution model: The model describes the distribution of conversions to the hits in a group. It uses machine learning and advanced statistical models. 1. In this video we’ll walk through the Adobe Analytics Connector by creating and loading a request, changing the format of the data, building a visualization, and publishing to the online service. You can use Attribution IQ to apply different attribution models instantaneously: Notice how the same metric. GA4 Explorations provides Cohort, Funnel, and Path visualizations. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. k. Because the platform includes the Day dimension in API report requests by default, it ends up under-counting my metrics which use a First Touch, 30 Day attribution model. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Adobe Analytics) to make data-driven decisions. More recently, Attribution IQ has been a huge boost to Adobe Analytics implementations, providing much more flexibility when it comes to different attribution models and reporting windows. Part 2 - Simple hacks for greater efficiency. For more information, visit the. What is attribution IQ? What is the Business need of attribution IQ? Availability of Attribution IQ- based on SKUs ; Different terms being used: Lookback window & Attribution Models. Analytics Basics. Implement Adobe Analytics on your site, property, or application. Transcript. Thank you mcalliru, this was really helpful. Hi, this is Jen Lasser with Adobe Analytics Product Management. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. Digital era made some of the interactions measurable but at the same time multi channel, multi device world made things more complicated Every analytics. There are two functions that send data into Adobe Analytics: s. Adobe Analytics virtual report suites with report-time processing: Processing rules; VISTA rules The Attribution IQ Panel in Analysis Workspace is a way to quickly compare any of ten rules-based attribution models in a visual way. internal search), not just marketing campaigns. Here I already have the attribution IQ panel. Adobe Sensei makes Adobe Analytics more intelligent, and helps marketers discover meaningful insights about their customers. Identify engaged audiences through their behavior using Cohorts and know the underlying causes driving stickiness in your mobile apps. Gigazelle , sfabri , It does not seem to be working. . com using your Adobe ID credentials. Or, you can click the + sign above Metrics in the Components panel. Click Edit Settings > Marketing Channels > Marketing Channel Manager. Created for: Beginner. Transitioning from Google Analytics. There are many ways you can take your attribution methodology to the next level with Adobe Analytics. See how Adobe Analytics compares. Also, cohort (retention, churn, latency), fall out, flow, and cross-device analytics. typeAtSource (Marketing Channel) and channel. Only original succes events can be used for attribution modelling. In this work, we propose a game theoretic attribution model that can be computed at query-time. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe Analytics In this video, learn how to quickly compare Attribution IQ models, including an auto-created column that shows the percent difference between the two models' numbers. The Attribution IQ Panel in Analysis Workspace is a way to quickly compare any of ten rules-based attribution models in a visual way. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. , no need for multiple campaign tracking variables!) and data accuracy. When you need to put more than one value into an eVar (a conversion variable) at one time, what are you going to do? List variables to the rescue! In this video, learn how and why to configure and use list variables in Adobe Analytics. The attribution panel and lookback window are the keys to unlocking a deeper understanding of your customers and their journey with your brand. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsTranscript. Cross-Channel Attribution in Customer Journey Analytics. So click on the destination of Adobe Analytics and go ahead and edit that destination. First, be sure to check out the Attribution IQ features that will help take your marketing attribution analysis even further. You can switch among Panels, Visualizations, and Components from the left rail icons or by using hotkeys. With an incredibly competitive audio entertainment market, it’s a fight for a. Watch overview. Adobe Analytics enables organizations to gather data and gain actionable insights from any digital customer interaction. CDA includes unrivaled capabilities and tools to help your enterprise understand multi. Some dimensions in Analytics can contain multiple values on a single hit, such as listVars, the product variable, list props, or merchandising eVars. “Adobe continues to innovate in AI, with, for example, Attribution IQ. This is a classic case of an image paints a thousand words. Use these features to better understand where to re-engage customers. Alternatively, if anyone else has experienced this issue and can think of an alternate workaround then I'm open to any suggestions. Let’s say I want to know which channels are driving app launches. Any user in Anlysis Workspace can create a quick segment. Learn how to use the Admin Console to ensure users can only access the report suite (s) that are necessary to their role. Thank You!Attribution: The attribution feature of Adobe Analytics reveals how different moments of truth in the customer journey influence conversion. Transcript. User. Or I use Attribution IQ to get a longer attribution model on the above (Marketing Channels in my set up are. / Thanks for coming back to me on this. The next day, they see a social media post from one of their friends, click the link, then. In this video, we we will show you how to leverage two date comparison features in freeform tables - ‘add time period column’ and ‘compare time periods. To share an Analysis Workspace project with people who don’t have access to Adobe Analytics: Open the Analysis Workspace project that you want to share. High Tech.